April 2012
AIGA DFW presented the 2012 AIGA DFW Fellows Award to Tim Hale, Sr. Vice President of Design Management at Fossil for his efforts within the design Dallas and greater global design community.
70kft's Principal and Creative Director is president of AIGA DFW. The agency packaged the invite inside of the signature Fossil watch tin and when opened the cleverly worded 'WATCH' was revealed. The accordion style invitation peels back, frame by frame with information regarding the award ceremony. The design is simple, clean, and straightforward to balance the wit of the copy.
